Our Stories are Your Stories
In honor of AANHPI Heritage Month I had the honor of designing the brand and website for Our Stories Are Your Stories (OSAYS), a grassroots awareness campaign to highlight the unique stories of our AANHPI community to encourage understanding, empathy, and connection. Featured story interviews by: Doug Baldwin (former Seahawk), Yuji Okumoto (Cobra Kai/Karate Kid), Hollis Wong-Wear (singer/artist), and more!
AWARD WINNER: 2022 Silver Anthem Award, Diversity, Equity and Inclusion
Role: Art Direction and Lead Designer on Brand Identity, Style Guide, Website Design, Short form video and other Digital assets
Creative Team: Betti Fujikado, Mimi Gan, Mari Horita, Maya Mendoza-Exstrom, Katherine Cheng, Patty Emery, Mark Morache, PR Collective, Milli Agency, Add3, CopacinoFujikado and more. Photography: Jordan Nicholson and Alan Alabastro
:30 #OSAYS PSA
Seattle FC + OSAYS
I was really excited to design the OL Reign (aka Seattle FC) + OSAYS captain’s armband to celebrate AANHPI Heritage Month. The challenge was that I had about a day to come up with a design and it needed to convey several things both visually and literally all at once in a very small amount of space. I not only wanted it to stand out but I wanted it to represent something the players would be proud to wear.
When I was first envisioning the armband, words like: bright, strong, bold, fierce, joyful and passionate came to mind. I began some quick searches of some patterns ranging from Native Hawaiian and Polynesian patterns to Ancient Filipino calligraphy. I fell in love with the idea that the armband could emulate a bold and striking pattern. After struggling to find “the right” pattern, I ended up creating a unique pattern by alternating OL Reign lion graphic. It provided the bold and bright pattern I was going for and I also loved that it involved the image of a lion because of how it carries the symbolism of courage.
In the news
KIRO 7 News coverage
Facing Race, King 5
Meet the Designer Behind OL Reign's AANHPI Heritage Month Armband - Arlene Mitsui, Mitsui Creative